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1. Move from a “Walled Garden” to open access platform with monetization

2. Move beyond TV Everywhere with apps that engage NOT distract viewers

3. “Content Personalization” is the new packaging mantra for Pay TV

4. Turn Data Assets into Revenues by leveraging Customer Data and Analytics

5. Understand the changed dynamics of “Customer Life-cycle Value”

6. Use Targeted Advertising and information sharing (e.g. social media recommendations) as two sides of the marketing and promotion of content to consumers